GTM Unpacked: What Most Companies Get Wrong and How to Get It Right

In this conversation, Bea Alonso shares her extensive experience in product marketing and go-to-market (GTM) strategies. She emphasises the importance of understanding market needs, aligning teams, and adapting strategies as necessary. Common mistakes in GTM execution are discussed, along with the differences in approach based on company size. Bea also provides valuable advice for first-time founders, highlighting the significance of market research and internal alignment.