Demystifying B2B Lead Gen

In this conversation, Matt Lerner shares his extensive experience in B2B lead generation, discussing the common pitfalls startups face and the importance of understanding customer journeys. He emphasizes the need for experimentation and learning, identifying effective channels for lead generation, and the role of AI in enhancing marketing strategies. Matt also highlights the significance of hiring the right talent to drive growth and the metrics that indicate success in lead generation efforts.